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Images are courtesy of The Stanford Research into the Impact of Tobacco Advertising (SRITA) collection and the Rutgers Institute for Nicotine and Tobacco Studies Artifacts of the Tobacco Epidemic

The objective of the invention was to eliminate the harmful tar

An internal 1969 memo from a British American Tobacco (BAT) subsidiary said it in plain language: Doubt is our product since it is the best way of competing with the body of fact that exists in the mind of the public

American Spirit: The Natural Choice Natural American Spirit built a distinct category around air-cured Virginia tobacco with no chemical additives