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"What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis," says Bevil Conway, a neuroscientist who studies color and vision at Wellesley College

The Nightingale of Kuala Lumpur $30 million The Nightingale of Kuala Lumpur, designed by Faisal Abdullah from the Jendela fashion house, is the world's most expensive dress, valued at $30 million

It suits a formal ball gown or a softer A-line, and pairs beautifully with sleeves or a corset bodice for extra structure

The Cinch-It Dress has significant ease built into it, so we were most concerned with the fit at the shoulders